Global facial wipes market will grow at a CAGR of 9.3% during the period 2018-2022: Radiant Insights

November 27 19:51 2018

“Market Research and Consulting Company”
Facial wipes can be made from nonwoven fabric, oil-based solution, and synthetic polymers. Facial wipes can be used for soothing, nourishing, UV protection, skin brightening, and many other purposes.

According to a report available on Radiant Insights, Inc.; the global facial wipes market is projected to display steady growth by 2022.Growing consumer awareness about maintaining healthy lifestyle coupled with rising disposable income can drive the market during the forecast period (2018 to 2022).Increasing need for pre-moistened facial cleansing wipes due to increasing consumer focus on personal hygiene is considered as one of the key driving factors for the market. Rising use of cosmetics have also increased the demand for facial wipes. These wipes offer better cleansing option to remove dirt or makeup from the face. As many consumers increasingly use these products to wipe out the makeup after party or clean the excess sweat after gym. Its other usage may include nourishing, soothing, and skin brightening. 

Due to portability and flexibility of product, it can be used by the person anywhere and anytime is driving the product demand. Since many products are available in smaller or travel-sized packets. For instance, Kinx Active, a California-based start-up has developed a deep cleansing wipes that come in a small portable pouch with resalable flap.

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Use of chemical ingredients may not suitable for every person. The sensitivity of the skin plays a crucial role as many side effects such as itchy eyes and skin inflammation have been commonly reported earlier. This has increased the demand for products manufactured with natural ingredients among the consumers. Many manufacturers have developed products using specialty fiber, which are natural and better than synthetic materials. Preference for cost-effective and easy to use natural cleansing wipes among the consumers is also expected to boost the product demand during the forecast period.

Geographically, the facial wipes market can be divided into Americas, Asia Pacific, Europe, and the Middle East and Africa (EMEA). Americas and Europe are considered as leading markets as adoption of these products in these regions are comparatively high. However, other regions such as Asia Pacific and Middle East are increasingly following the trend to maintain skin hygiene. Countries such as Germany, France, the UK, Italy, Russia, and Spain are considered as the leading markets in the Europe. Asia Pacific is anticipated to grow significantly over the forecast period. This growth can be ascribed to rising consumer awareness and disposable income.

The report “Global Facial Wipes Market 2018-2022” is available now at

Worldwide facial wipes market can be divided into product, distribution channel, and region. As per distribution channel, the market can be classified into offline and online. Based on product, the market can be categorized into dry facial wipes (DFW) and wet facial wipes (WFW).

Key players operating in the facial wipes market include Unilever, Johnson & Johnson, Procter & Gamble, Estee Lauder, and Beiersdorf. The market comprises several regional as well as international players. Participants in the market are mainly competing each other based on parameters such as pricing and multi-functionality features of product. Participants are also emphasizing more on the development of organic and herbal beauty products. For instance, Andalou Naturals recently launched a new range of facial wipes called Micellar One Step Facial Swipes. These products are intended to offer targeted skin care solutions. These wipes are formulated with company’s Fruit Stem Cell Science and Micellar cleansing oil molecules suspended in soft water. Each non-woven, cellulose fiber towelette is environment friendly. The towelette can be used to remove make-up and impurities.

Read more related reports by Radiant Insights:

• Organic Cosmetic Ingredients Market-

• Safety Gloves Market –

About Radiant Insights, Inc

Radiant Insights is a market research and consulting company offering syndicated research studies, customized reports, and consulting services. Our market research studies are designed to facilitate strategic decision making, on the basis of extensive and in-depth quantitative information, supported by extensive analysis and industry insights. Using a patented and robust research methodology, we publish exhaustive research reports covering a host of industries such as Technology, Chemicals, Materials, and Energy. Radiant Insights has a strong base of analysts, consultants and domain experts, with global experience helping us deliver excellence in all research projects we undertake.


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